Designing for finance, fintech and tech start-ups is often about balancing the needs of the various audiences. Sometimes you need to take a complicated and often technical product and make it easy to understand for prospective customers. Other times you are talking to investors and partners who need the granular detail, then it becomes critical to show them accurate and trustworthy data.

To put it another way: some days you’re designing ice-cream cups and bespoke socks to stand out from the crowd at a finance convention, while other days you’re working on a 75-slide investor deck.