Capitalise

Various projects // 2022 // capitalise.com

Capitalise’s vision is to give small businesses and their advisers transparency and control over business finance, in one place. I came in to help them to revamp their brand guidelines and launch a major campaign. I also worked on their website, emails, social media campaigns, reports and event materials.

Brand guidelines

Capitalise had great brand presence with a strong colour palette and quirky bespoke illustrations. However the way they were communicating with their customers had moved on from their original brand guidelines so it was my job to review, consolidate and create new rules to better reflect where the business is now.

Animated email headers

Created in AfterEffects and then exported to an animated gif, these header images gave some movement and interest to marketing emails.

White paper

Written by Capitalise’s co-founder, Ollie Maitland, this white paper dives into the reintegration of financial services around business owners.

Research report

A report into the role of the modern accountant, how their client relationships are evolving and the strategies they're putting in place to build firms for the future.