MarketFinance
MarketFinance is a business finance company. They deliver business finance solutions using smart technology, backed by help from real people, so entrepreneurs can get on with growing their business.
MarketFinance
Various projects // 2014 – 2021 // kriya.co
MarketFinance (now known as Kriya) is a business finance company. They deliver business finance solutions using smart technology, backed byhelp from real people, so entrepreneurs can get on with growing their business. I’ve worked on a wide-range of freelance projects for them including brochures, emails, internal comms, reports, event materials, website designs, DMs and social campaigns.
Reports
To mark the close of a tumultuous year, MarketFinance crunched the numbers to pull together a picture of 2020 business lending in the UK. The report is broken down by quarter and features stats by region and industry.
Social
Content for social and display
The SME Funding Revolution WILL be televised 📺
— MarketFinance (@MarketFinance) November 9, 2020
Our first ever TV ad has launched and is being shown across @skytv channels! Have a watch below if you've not seen it yet 🔥 https://t.co/wD7rgx99zM pic.twitter.com/Pl2E6Xdtzj
Will Black Friday take your bottom line ‘into the black’ this year? Here’s everything retailers - and the businesses that supply products and services to them - need to know 🎁
— MarketFinance (@MarketFinance) October 21, 2020
👉https://t.co/doGWM5Y4oJ#BlackFriday #Christmas pic.twitter.com/mWVdYIDB0Z
When #CBILS applications close so does the opportunity window to get between £50,001 and £5 million in fee and interest-free funding for a year. If you have any upcoming cash flow concerns, head to https://t.co/kIGjRg6Ma0 now.#smesupport #cashflow @HMTreasury | @BritishBBank pic.twitter.com/rKXmLx7tWT
— MarketFinance (@MarketFinance) November 2, 2020
Think of your outstanding #invoices as a tank full of working capital 💦. Our #CBILS revolving credit facility lets you open the tap whenever you like to instantly let that #cash flow. When your invoices are paid, the tank gets topped up again. https://t.co/1nBqD8LOGB pic.twitter.com/KAslTDaXdR
— MarketFinance (@MarketFinance) June 25, 2020
Outdoor advertising
A one-off outdoor advertising spot opportunity proved an opportunity to put out a cheeky message that might make a passerby think twice about boring business finance.
New joiner pack
A little pack of treats to send to new joiners before they start. The pack includes a notebook, laptop stickers, a pair of socks and a lanyard.
Shoreditch guide
Local highlights for new joiners so they can get to know the area. Mostly suggested by current employees who have been dedicated to hunting out the best coffee shops and cocktail joints.
Introducer guide
A step-by-step guide for brokers to help them understand the MarketFinance process, from application to funding.
Customer stories
Email design
Events and conferences
MarketFinance likes to do things a little differently and at big events they try to stand out. They’ve done the standard conference fare of shell scheme stands and leaflets, but also delved into ice cream carts, coffee huts and even a branded vending machine that dispensed MarketFinance socks.
Website design
The MarketFinance website was built on the Contentful but, as a legacy hangover from a previous CMS, their blog was built on WordPress and sat separately to the main marketing site. To combine these into a smoother experience for our customers, I created a design for the blog in the style of the marketing site and worked with external developers to build and roll this out.
